Collect & Synthesize research data

You are part of the UX team of an e-commerce store. You noticed that the customers are abandoning the application at checkout. To understand the actual reasons, you conducted customer surveys and gathered their responses, conducted interviews, and collected user stories. Based on this, you identified that the customers are frustrated with checkout flow, hidden charges, confusing layouts, or slow forms. Based on the customer feedback, you considered designing a new checkout flow, testing it, and refining it using generative AI (GenAI) design tools, because the company wants to launch a flash sale as soon as the festive season approaches. You'll leverage the customer feedback to draft effective prompts to insert into gen AI to proceed step by step to design a new checkout flow to meet the users' expectations and create a better user experience.